Ninja Dojo –

Brand identity for a Sydney indoor adventure obstacle park.

Ninja Dojo
Challenge yourself at Sydney's best indoor adventure obstacle park.
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Sydney, Australia
Services we provided
– Brand identity and logo
– Brand guidelines
– Brand messaging
– Brand strategy and visual identity
– Tone of voice

The client

Ninja Dojo is the off-shoot of one of Australia's best indoor adventure parks. Challenge yourself with foam pits, warped walls, daring jumping towers and stuntman airbags. Dive from the top of a four-meter wall or use the obstacle course to master your agility. It's high octane fun and fitness for young and old ninja warriors!

The challenge

Ninja Dojo approached Happy Simple to help them create a fun, attractive and memorable brand that would be positioned against incumbent adventure park players like Bounce Inc. Through careful research, strategy and design, we got to work on creating a brand that would resonate with youth, young people and parents alike.

The solution

By incorporating bright, fun colours with sharp visual design elements, we completed a stunning brand identity, supported by brand guidelines that position Ninja Dojo above Bounce Inc and other market players.

What's next

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