The Gutter Cleaning Co
Brand identity and website for Sydney's premium gutter cleaning company
Brand identity and website for Sydney's premium gutter cleaning company
The Gutter Cleaning Co is based in Sydney, Australia, their services include gutter cleaning and solar panel mesh installations.
Our collaboration with the The Gutter Cleaning team involved establishing their brand identity and translating it seamlessly onto a new website and marketing collateral.
We first established the core brand identity elements, including the logo design, colour palette and robust brand guidelines. The bespoke logomark subtly evokes the image of a gutter.
Our challenge was to clearly communicate the service offer in an overcrowded Sydney marketplace. To resonate with customers, we used specific imagery and leveraged the psychology of colours. Our aim was to evoke emotions that make customers feel secure about the brand.
We designed and deployed a fully responsive website using Webflow, along with SEO that resulted in a 400% increase in website traffic and leads within 3 months.
Happy Simple
Melbourne | Port Macquarie AU
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