Payroll Metrics
Branding and website for corporate payroll management platform
Branding and website for corporate payroll management platform
Created for large corporations, Payroll Metrics is a comprehensive platform for payroll, finance, workforce management, and tax compliance. The system integrates seamlessly with banks and Australian and New Zealand taxation systems, while simplifying payroll management with intuitive features.
Our collaboration with the Payroll Metrics team involved reimagining their brand identity and translating it seamlessly onto a new marketing website.
Happy Simple developed an updated brand identity, featuring a versatile typography system, distinctive and welcoming photography, accent illustrations and unique colour palette. We produced an inviting, modern brand to portray the company's innovative vision as a leader in the corporate accounting space.
We designed Payroll Metrics' visual language through a blend of a signature logotype, bold typography, and illustrative language, ensuring that the language was consistent across all mediums.
To humanise the brand and connect with clients, the use of people in video and photography takes center stage in all of the brand applications.
We designed and deployed the fully responsive website on Webflow including an integrated CMS. Payroll Metrics website draws in users with it's bold typography, relatable photos, and subtle accent animations that culminate in the ideal corporate ambiance.
Happy Simple
Melbourne | Port Macquarie AU
Contact Us
