Branding and website for the Asia-Pacific Pro Pickleball League
Pacific Pickleball League is the largest pro-pickleball league in the Asia-Pacific region with tournaments in Australia, New Zealand and Asia.
Our collaboration with the Pacific Pickleball team involved designing their brand identity and translating it seamlessly onto a new marketing website.
Our brief was to create a league logo that would be easy to identify and fulfil the need for one of the fastest growing sports.
Our goal was to create a modern yet straightforward visual language in the brand identity, which carried over to the website. Special attention was devoted to displaying elements that simplify how information is perceived by users.
In 2024, Pacific Pickleball partnered with Major League Pickleball to launch MLP's first international expansion. We're pleased to continue to collaborate with Pacific Pickleball as their tournaments and teams operate under the Major League Pickleball Australia name.