Branding and website for Australia’s first true biotech incubator
Proto Axiom is Australia’s first true biotech incubator. Providing medical innovation, funding, and pre-clinical research with strong financial returns.
Our collaboration with the Proto Axiom team involved strengthening their brand identity and translating it seamlessly onto a new website.
Improving on the existing logo, we established the core brand identity elements including distinctive custom typography, colour palette, and unique pattern elements. We produced an inviting, modern identity to portray the company's bio-tech investment and approach towards innovation.
We used clear and simple communication to convey Proto Axiom's capacity, backed by leading institutional investors to keep IP in Australia.
We designed and deployed the fully responsive website built on Webflow, along with a sophisticated CMS.