Major League Pickleball Australia
Designing professional pickleball team branding
Designing professional pickleball team branding
Major League Pickleball is Australia's official professional Pickleball league, hosting events across Australia, New Zealand and Asia with over $700,000 in prize money!
We partnered with Major League Pickleball Australia to create and launch 12 professional pickleball teams — delivering core brand identities and robust guidelines.
We first established core brand elements and styles. Producing an inviting, modern identity for each team including custom logotypes and an unmatched authenticity for the MLP Australia professional pickleball league.
Our challenge was to develop a consistent brand-theme between all teams while appealing to a wide audience. The goal was to attract new loyal supporters for each team, with most audiences made up of individuals new to pickleball.
One of the fast growing sports worldwide, the visual language of each pickleball team features a blend of bold typography and chic-retro style that resonates with audiences of all ages.
To forge a genuine connection, each team's merchandise reflects the brand essence — embracing a personalised feeling that accentuates each youthful, explosive and dominating team.
Happy Simple
Melbourne | Port Macquarie AU
Contact Us
