Brand identity and website for Australia's best tiny home experience
Luxe Tiny Homes has grown to become one of the leading tiny house builders in Australia. Their motto: Build liveable, affordable and eco-friendly tiny homes.
We partnered with the Luxe Tiny Homes team when they first launched in 2020 at the height of the COVID pandemic. Our challenge was to create a brand that resonated emotionally with Australian families and that effectively communicated their product.
To build a brand that people love, we prioritised emphasising the brand's people-centric approach. By incorporating inviting visuals — friendly images and bold typography — the brand experience reflects its mission to resonate with the tiny house community.
To forge a genuine connection with buyers, Luxe Tiny Homes marketing reflects their brand essence — embracing a personalised approach to build liveable, affordable tiny homes that are right for you.
We designed and deployed a fully responsive website on Webflow, complete with a CMS and custom build-your-home online pricing feature.