Revolving Door Coffee Roasters –

Brand identity, logo and packaging design for startup coffee roasters.

Revolving Door Coffee Roasters
Revolving Door is a speciality coffee roaster in Port Macquarie.
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Port Macquaire, NSW, Australia
Services we provided
– Brand identity and logo
– Brand messaging
– Brand strategy and visual identity

The client

Revolving Door is a startup business, specialising in roasting coffee with outstanding blends and delicious single origins. Owner and roaster Karen saw an opportunity in the market and wanted to create a variety of blends that fellow coffee lovers could geek out about.

The challenge

Happy Simple was tasked with designing a logo, brand identity and tone of voice around the name "revolving door". The brief – keep the overall visual identity light and appealing, and peppered with a hint of retro, hipster and colour.

The solution

To help clients make a subtle connection we incorporated a hand coffee grinder into the revolving door logo, and keeping the logo text and packaging design inline with brand ethos. Custom light-hearted illustrations and messaging like "coffee, because adulting is hard" help round out the brand's tone of voice and direction.

What's next

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