Ninja Dojo is the off-shoot of one of Australia's best indoor adventure parks. Challenge yourself with foam pits, warped walls, daring jumping towers and stuntman airbags. Dive from the top of a four-meter wall or use the obstacle course to master your agility. It's high octane fun and fitness for young and old ninja warriors!
Ninja Dojo approached Happy Simple to help them create a fun, attractive and memorable brand that would be positioned against incumbent adventure park players like Bounce Inc. Through careful research, strategy and design, we got to work on creating a brand that would resonate with youth, young people and parents alike.
By incorporating bright, fun colours with sharp visual design elements, we completed a stunning brand identity, supported by brand guidelines that position Ninja Dojo above Bounce Inc and other market players.